- Danielle Wightman-Stone
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Monday, 21 October 2019
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Bicester Village has once again teamed up with the British Fashion
Council to showcase 30 of the UK’s top up-and-coming fashion designers with
the BFC Designer Pop-Up.
Open until October 27, the BFC Designer Pop-Up features breakthrough
fashion designers including Grace Wales Bonner, Camilla Elphick and Phoebe
English, as well as established brands such as Erdem, Hillier Bartley,
Huishan Zhang, J&M Davidson, Mary Katrantzou, Paper London, Preen by
Thornton Bregazzi, Racil and Sophia Webster.
The initiative allows emerging designer brands to target a new audience
of shoppers and expand their international presence, with exposure to more
than 450,000 customers over the course of the three weeks, and all of the
30 designers will receive 100 percent of their sales profits, as Bicester
Village has pledged to allow free-of-charge trading within its BFC
pop-up.
This marks the second year of the pop-up, and last year’s talent
benefited from sales of over 100,000 pounds during a ten-day trading
period.
Following the success of the partnership, in 2020 the pop-up will open
at one of the Villages within The Bicester Village Shopping Collection in
China.
Bicester Village is located less than an hour from London and is home to
more than 160 boutiques from leading British and international fashion and
lifestyle brands, offering year-round savings of up to 60 percent on the
recommended retail price.
The outlet is a member of The Bicester Village Shopping Collection, 11
distinctive destinations across Europe and China, each within reach of many
of the world’s most important gateway cities: London, Paris, Shanghai,
Milan, Dublin, Barcelona, Madrid, Brussels, Antwerp, Cologne, Düsseldorf,
Munich, Frankfurt and Suzhou.
Images: courtesy of Bicester Village