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Melbourne Labels
Melbourne is often characterised as a city obsessed with black. Sure, we like to wear dark coats in winter, but this is also the city that spawned Gorman, Leonard St. and Obus, three labels that rival Marimekko when it comes to using prints and bright colours.
These two extremes are just the tip of the iceberg, though. Range wide enough in your hunt for Australian-designed womenswear and you’ll find skatewear, formal frocks, affordable basics and everything in between. We may not be Paris, New York or London, but we’ve definitely got it good. Here’s where to find garments from our brightest talents and beyond.
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Best Menswear Shopping in Melbourne
camilla and marc
A sophisticated Sydney label known for cocktail dresses and impeccable tailoring.
Level 2, Shop 2024, Emporium 287 Lonsdale Street, Melbourne
243 Brunswick Street, Fitzroy
Zimmermann
A stylish swimwear and clothing brand with boutiques across Melbourne.
2-047 Emporium 287 Lonsdale Street, Melbourne
Bassike
The best place to find quality basics and beautifully made pieces.
1-3 Rankins Lane, Melbourne
Dion Lee
After eight successful NYFW showings he’s no longer considered an “Australian designer”, just a designer.
Shop 2, 034a 269-321 Lonsdale Street, Melbourne
Jac + Jack
High-quality knitwear in cool, neutral tones.
Emporium Melbourne, Store 225A, Level 2 287 Lonsdale Street, Melbourne
Plane
Affordable, high-quality basics.
122A Gertrude Srreet, Fitzroy
Keegan
Australian jewellery, and an in-house apparel label made right in store.
386 Queens Parade, Clifton Hill
Swoon
A multi-faceted boutique stocking Australian fashion, homewares and tea.
109 Auburn Road, Hawthorn
Frowtribe
The crème de le crème of Australian and international designers.
Shop 6 498 Hampton Street, Hampton
Incu
Simple, timeless fashion that keeps you coming back for more.
Shop ACL9 QV Albert Coates Lane, Melbourne
Lower Ground Emporium Melbourne 287 Lonsdale, Melbourne
Le Louvre
One of Melbourne’s longest-running womenswear retailers is still setting trends after almost 100 years in operation.
2 Daly Street, South Yarra
Torsa
Torsa stocks exclusive and one-off, wearable and classic pieces designed by a range of international labels.
Miss Louise
A stock list that reads like Kate Moss’ black book.
The Westin 205 Collins Street, Melbourne
Grace
Wearable fashion, direct from New York and Paris.
Madam Virtue & Co
The clothes are archival, not vintage, at this unique Crossley Street space.
5 Crossley Street, Melbourne
447 High Street, East Prahran
Belinda
Every fashionista’s heaven, stocking big local and international names in fashion.
584 Malvern Road, Hawksburn
dot Comme
A collectors’ haven for rule-breaking, avant-garde fashion from Belgium and Japan.
Level 3, Curtin House 252 Swanston Street, Melbourne
Dakota 501
An iconic Chapel Street store well-known for its street style and brands.
245 Chapel Street, Prahran
No Order Market
Thanks to this store, hard-to-find international designer pieces are available in Melbourne.
Level 1 187-193 Elizabeth Street, Melbourne
94 Gertrude Street, Fitzroy
Hokey Curator
Home to labels such as Romance Was Born, Camilla & Marc, Kate Sylvester and Alice McCall.
773 Glenferrie Road, Hawthorn
Uniqlo
Affordable, quality basics in a spectrum of colours.
Ground Floor, Store 26-27 269-321 Lonsdale Street, Melbourne
Cos
Scandinavian minimalism at accessible prices.
The Strand 230 Elizabeth Street, Melbourne
250 Elizabeth Street, Melbourne
120 Collins Street (enter George Parade), Melbourne
Marimekko
A colourful Finnish label with an instantly recognisable style.
Level 1 / Shop 143 287 Lonsdale St, Melbourne
13 Somerset Place, Melbourne
A.P.C.
This French label has been “searching for subtlety” in mens and womenswear since 1987.
Shop ACL 13 QV Building Albert Coates Lane, Melbourne
294 Brunswick Street, Fitzroy
Obus
Mixes quirky and colourful with professional and smart.
226 Gertrude Street , Fitzroy
Livia Arena
Thoughtful designs made in luxurious and unexpected fabrics.
222 Smith St, Collingwood
Scanlan Theodore
Simple elegance combined with Australian and European influences and quality – a never fail option.
285 Little Collins Street, Melbourne
Kuwaii
Floral fantasia and femininity abounds at this local label’s boutiques.
Shop 7-8 Cathedral Arcade 37 Swanston Street, Melbourne
búl
Designer Virginia Martin brings a Californian feel to her line, but with a Melbourne edge.
206 Smith Street, Collingwood
P.A.M. Store
An iconic streetwear label known for its collaborations with international names in art and design.
Level 3 Curtin House, 252 Swanston Street, Melbourne
FME Apparel
Sophisticated womenswear that’s made to last.
340-342 Johnston Street, Abbotsford
61 Victoria Street, Footscray
Limb the Label
Filled with refined, relaxed classics, by a pair of up-and-coming Melbourne designers.
82 Johnston Street, Fitzroy
1073 High Street, Armadale
Viktoria & Woods
Chunky cable knits, beautiful coating, and sporty bomber jackets, all loved by international celebs.
Emporium, Level 2, Shop 2-013 287 Lonsdale Street, Melbourne
Gorman
Colours and prints galore.
Shop t33 250 Elizabeth Street, Melbourne
Leonard St.
Another one that’s all about prints and colour.
259 Carlisle Street, Balaclava
Alpha60
Monochrome basics and progressive cuts from Alex & Georgie Cleary.
201 Flinders Lane, Melbourne
1104 High Street, Armadale
Kloke
Takes inspiration from the sea, parachute camouflage prints and fault lines from the earth’s surface.
270 Brunswick Street, Fitzroy
Handsom
Womenswear grounded in functionality and high-quality fabrication.
163 Gertrude Street, Fitzroy
Blonde Venus
Colourful coats and striking dresses made from a blend of contemporary and vintage fabric.
16 Crossley Street, Melbourne
Mister Zimi
Relaxed, ’70s-inspired silhouettes with bold prints and patterns.
Shop 11, Kings Arcade 974-978 High Street, Armadale
Elk CBD
Womenswear, accessories and plenty of leathergoods.
182 Little Collins Street, Melbourne